{"title":"Obvious","description":"\u003cp data-mce-fragment=\"1\"\u003e‘What we do today decides how the world looks like tomorrow.’ Marie von Ebner-Eschenbach\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSustainability is more than just a short-lived trend. Whether in politics, business or society, sustainability is on everyone's lips and is becoming increasingly important. The desire for greater sustainability is not a passing fad, but a deeply held belief. People with a certain level of income are particularly well placed to afford this view.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eLuxury \u0026amp; Nature need reconciliation … this is\u0026nbsp;\u003cb data-mce-fragment=\"1\"\u003eobvious\u003c\/b\u003e! Luxury \u0026amp; Nature must be brought into harmony … that is obvious!\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eDavid Frossard – The founder\u003cbr\u003e\u003c\/strong\u003eAfter completing his studies in philosophy, David began working for a family business that sold perfumes and cosmetics in Africa. With the desire to start his own business, he soon moved to L'Artisan Parfumeur, where he was appointed export manager. In 2005, the young entrepreneur founded Différentes Latitudes, a company specialising in supporting independent niche perfume brands. He successfully launched the leading brands in this sector: BYREDO, Juliette Has a Gun, Atelier Cologne, Memo, BDK Parfums, Liquides Imaginaires, Parfums Frapin, Ella K, etc.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn 2013, he created the ‘Liquides Perfumes Bar’ and, in autumn 2020, finally launched his very own brand, which embodies his principles and deeply rooted convictions:\u0026nbsp;\u003cb data-mce-fragment=\"1\"\u003eObvious\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eThe vision\u003cbr\u003e\u003c\/strong\u003e\u003cb data-mce-fragment=\"1\"\u003eObvious\u003c\/b\u003e is a new luxury perfume brand that combines simplicity with elegance, and elegance with respect.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAlthough Obvious is motivated by the values of transparency, recyclability and responsibility, the brand embodies luxury, craftsmanship and generosity, and stands for complementary creations that are simple yet extremely complex.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWhen it comes to concentrates, Obvious prefers natural ingredients but does not shy away from synthetic ones entirely. The brand has opted for organic diluting alcohol, recyclable bottles made from recycled glass, cork stoppers without plastic inserts and cardboard boxes made from recycled paper with natural dyes.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eThat's all\u003cbr\u003e\u003c\/b\u003eThe one word ‘\u003cb data-mce-fragment=\"1\"\u003eobvious\u003c\/b\u003e’ sums up the entire approach of \u003cb data-mce-fragment=\"1\"\u003eObvious\u003c\/b\u003e. That's what the brand is all about: an obvious name, obvious simplicity, obvious style and perfumes that obviously say what they are – without creating false complexity: Une Rose, Un Poivre, Une Vanille, etc.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eObvious\u003c\/b\u003e is the obvious embodiment of this desire for olfactory elegance and a new conception of luxury that inspires many of us. More specifically, it is about the kind of luxury that reflects the essence of what it offers and is produced according to time-honoured French manufacturing practices.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eLess is more... That's obvious!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eThe values\u003cbr\u003e\u003c\/strong\u003e\u003cstrong data-mce-fragment=\"1\"\u003eElegance\u003cbr\u003e\u003c\/strong\u003eElegant, sophisticated perfumes with a long-lasting effect.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSimplicity\u003cbr\u003e\u003c\/strong\u003e‘Less is more’ is the saying. We believe that the success of a perfume also lies in a small, balanced recipe. Just like in cooking, it's not about adding more ingredients, but knowing how much of the few ingredients to add. \u003cb data-mce-fragment=\"1\"\u003eObvious\u003c\/b\u003e creates short, understandable and obvious compositions.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eLuxury\u003cbr\u003e\u003c\/b\u003eOver time, the perception of luxury changes and reflects changing attitudes in society. Luxury today represents precisely these changes over time. \u003cb data-mce-fragment=\"1\"\u003eObvious\u003c\/b\u003e' path to environmentally responsible design has been fraught with obstacles at every step, but the satisfaction of seeing the results is a great victory.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eCool\u003cbr\u003e\u003c\/b\u003eA fitting motto for David Frossard and his team, who have managed to move away from the perception of perfume as an art form or ornament. First and foremost, perfumes should be simple, high-quality, original and trendy.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eRespect\u003cbr\u003e\u003c\/strong\u003eWhat is a fair price? That is clearly also a question of time. The price of Obvious is set to be fair to suppliers and encourage them to adopt more environmentally friendly practices.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eIndependence\u003cbr\u003e\u003c\/strong\u003eThe independence of a brand is a rare and obvious luxury in itself.\u003c\/p\u003e","products":[{"product_id":"obvious-himalayan-spell","title":"Obvious - Himalayan Spell","description":"\u003cp\u003eLike the untouched sea, the Himalayas radiate a sublime aura of respect and admiration with their protective power. Inspired by remote Nepalese monasteries and the deep spirituality of Tibetan Buddhism, ‘Himalayan Spell’ evokes the feeling of a journey to a mystical place.\u003c\/p\u003e\n\u003cp\u003eThe warm, leathery birch wood of this majestic mountain range tells of the worries and joys in the heart of the Hindu Kush. This remote place, characterised by Nepalese monasteries and Tibetan Buddhism, is evoked by subtle raspberry notes and powerful animal nuances. The fragrance takes us to the summit of a mystical mountain and brings us closer to the beauty of the gods.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eObvious – High Standards Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWith its High Standard collection, Obvious Parfums sketches a fascinatingly complex and multi-layered vision of the art of perfumery, imbued with captivating contrasts and surprising paradoxes. The fragrances tell a stirring story – of passion and hurt, of love and vibrant life.\u003c\/p\u003e\n\u003cp\u003eThese three masterful Eaux de Parfums were created by acclaimed perfumer Julien Rasquinet, a student of the legendary Pierre Bourdon. Inspired by the intense colours of Frida Kahlo's Mexico, the mysterious Himalayas and the peaceful Italian island of Salina, Rasquinet has created fragrances that deeply move and enchant.\u003c\/p\u003e\n\u003cp\u003eThese cult fragrance experiences are accompanied by artistic illustrations and presented in sustainable packaging that protects both the environment and touches the soul.\u003cbr\u003e\u003c\/p\u003e","brand":"Obvious","offers":[{"title":"100 ML","offer_id":50954078814554,"sku":"78751050654","price":140.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/4673\/0586\/files\/himalayanspell100ml.jpg?v=1744193312"},{"product_id":"obvious-malfa-walls","title":"Obvious - Malfa Walls","description":"\u003cp\u003eThe small town of Malfa on the island of Salina has been famous since at least the works of Lampedusa and Visconti. The Aeolian island, surrounded by sea spray and wind, was the inspiration for ‘Malfa Walls’.\u003c\/p\u003e\n\u003cp\u003eSicilian citrus fruits lead to the heart of the nave of San Lorenzo, where the scent of wood panelling competes with the coolness of the thick walls dating back to 1703.\u003c\/p\u003e\n\u003cp\u003eIncense rises to the sky, carrying with it the prayers and hopes of an entire people.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eObvious – High Standards Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWith the High Standard collection, Obvious Parfums sketches a fascinatingly complex and multi-layered vision of the art of perfumery, imbued with captivating contrasts and surprising paradoxes. The fragrances tell a stirring story – of passion and hurt, of love and vibrant life.\u003c\/p\u003e\n\u003cp\u003eThese three masterful Eaux de Parfum were created by celebrated perfumer Julien Rasquinet, a student of the legendary Pierre Bourdon. Inspired by the intense colours of Frida Kahlo's Mexico, the mysterious Himalayas and the peaceful Italian island of Salina, Rasquinet has created fragrances that deeply move and enchant.\u003c\/p\u003e\n\u003cp\u003eThese cult fragrance experiences are accompanied by artistic illustrations and presented in sustainable packaging that protects both the environment and touches the soul.\u003c\/p\u003e","brand":"Obvious","offers":[{"title":"100 ML","offer_id":50954081010010,"sku":"78751050678","price":140.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/4673\/0586\/files\/malfawalls100ml.jpg?v=1744193321"}],"url":"https:\/\/eusliebezumduft.com\/en\/collections\/obvious.oembed","provider":"Aus Liebe zum Duft","version":"1.0","type":"link"}