{"product_id":"initio-supercharged-collection-wild-rush","title":"Initio - Supercharged Collection - Wild Rush","description":"\u003cp\u003eHits like a charge. Backed by science. Powered with science to activate energy and trigger confidence.\u003cbr\u003e\u003cbr\u003eWild Rush fires up the system, a full body ignition, Bergamot striking first, clean and feral. An electric rush, bright and juicy, impossible to contain, Lavender cutting through the charge like a cool spark in the heat. Like blood pumping faster, like the body switched on… Caramel flaring for the thrill, then Patchouli locking it in a wild, addictive after-pulse on skin.\u003cbr\u003e\u003cbr\u003eFlip The Switch. Feel The Fire. Own The Rush.\u003cbr\u003e\u003cbr\u003eWild Rush expresses joy as propulsion. An inner ignition that is immediate, bold and unstoppable. A surge of energy that moves from within, awakening confidence and drive.\u003cbr\u003e\u003cbr\u003eMore than a classic aromatic fragrance, Wild Rush reinvents the fougère. This aromatic fougère composition releases an electrifying wave of energy, activating both skin and inner drive in a powerful surge of sensation.\u003cbr\u003e\u003cbr\u003eThe emotional impact of Wild Rush: neuroscientific measurements reveal a strong emotional activation, associated with confidence, engagement and drive. The result: a feeling of energy that is dynamic, empowering and instantly invigorating. Wild Rush is not a fragrance that lingers. It moves. A sophisticated aromatic fougère designed to fire up the system and unleash an immediate rush of confidence and energy.\u003cbr\u003e\u003cbr\u003eDriven by emotion, validated by science, Wild Rush is a functional fragrance born from a pioneering neuro-olfactive protocol measuring joy in real time. Infused with the Joydrop complex, it activates the brain’s reward pathways, transforming scent into a measurable expression of energy, confidence, and aliveness.\u003cbr\u003e\u003c\/p\u003e","brand":"Initio Parfums Privés","offers":[{"title":"90 ML","offer_id":54077990994266,"sku":"160IN0026","price":280.0,"currency_code":"EUR","in_stock":true},{"title":"Abfüllung","offer_id":54077991059802,"sku":"160IN0026-A","price":11.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/4673\/0586\/files\/WildRushFlakon.webp?v=1777446957","url":"https:\/\/eusliebezumduft.com\/en\/products\/initio-supercharged-collection-wild-rush","provider":"Aus Liebe zum Duft","version":"1.0","type":"link"}